To become a leading TMT manufacturing company in India
To consistently enhance our competitiveness and deliver world-class products to our customers
To practice highest standards of corporate culture
To be a partner in nation building and contribute towards India’s economic growth
To promote a work culture that fosters learning, individual growth, team spirit and creativity to overcome challenges and attend the ultimate objective
Salient Features
First integrated steel producer in private sector in the state of Odisha in mid corporate sector through secondary steel making route
Strongest brand presence in the TMT rod segment of steel market in the state of Odisha
Market leader in TMT rods in Odisha since two decades and aims to become a market leader in India
Advantages
Cost advantage because of captive power generation from waste heat of KILN
Total integrated facilities leading to value addition
Availability of sufficient infrastructure, man power and almost 23 years of experience of the promoters in steel making
Availability of cost effective funds through banks and financial institutions due to goodwill created in the past 23 years